Hi there!

I'm Friedrich.
A digital product designer based in Berlin where I design

With over 10 years of experience, I have developed a strong focus on digital products and meaningful experiences that transcend screens – unfortunately, most of these projects are confidential and can’t be shown here…

Currently, I’m a Senior Digital Product Designer at sonnen in Berlin where I’m working on the future of clean, decentralized, and affordable energy for everyone.

My design approach

sonnen App

Making clean tech more accessible to broad consumer markets

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myRaiffeisen

Changing the narrative of personal finances in Eastern European markets

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Home appliances

Evolving a strong design heritage into a next-generation product line

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Smart watchfaces

Crafting watchface designs for different global user archetypes and lifestyles

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RaceMo

Creating a unique in-car experience for India’s first super sports car

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Rail cargo

Digitising the freight offer calculation of a 150-year-old business

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Shopfloor management

Consolidating client’s global manufacturing KPIs into one customisable dashboard

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Digital Turn

Theorizing about What we have to learn in our use of modern images

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Oral-B

Improving personal dental hygiene by digitally aiding your cleaning routine

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Ultrasonic

Rethinking high-professional testing devices for heavy-duty industries

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Experience

2020 - today

Senior Digital Product Designer at sonnen

Berlin, Germany

2018 - 2020

UX/UI Designer at Designit

Berlin, Germany

2014 - 2018

UX/UI Designer at Iconmobile

Berlin, Germany

2012 - 2013

Product Designer at Frog

Munich, Germany

2010 - 2011

Product Designer at Studio 7.5

Berlin, Germany

2010

Product Designer at Philips Design

Hong Kong, China

Clients